In the past months, Best Selling author, Relentless Aaron has out-sold all of his competition. That is, if you’re counting how many Urban Lit books are sold in Starbucks stores. With a writing career that began over 12 years ago, and a marketing campaign that launched in 2003, Relentless Aaron has been driving, speeding and hurtling down his own fast lane in the publishing industry. The savvy that he has learned in his writing skills has since transcended all expectation, having won the 2007/2008 “Author of The Year” Award at the industry’s largest book convention (Book Expo America), hosting the prestigious Wheatley Literary Awards, then conquering other levels of book marketing, from street sales in New York, New Orleans, Chicago, Ohio and Texas, to events such as the Harlem Book Fair in NY and the Bronner Brothers Hair Show in Atlanta. Eventually, Relentless came to call the web his home, where the Relentless brand dominates the search engines (over 6 million page views on MSN), social communities such as Myspace, Facebook, Ning, Shelfari, and YOUTUBE where he has produced over 300 videos.
(Above: PROFESSOR/MOREHOUSE UNIVERSITY – PRESTON KING PRAISES RELENTLESS AS “REMANISCENT OF WALTER MOSLEY”)
All told, adding YouTube and other video sharing platforms to the media impressions in the New York Times, Time Magazine, ABC World News Now, on radio and in so many other newspapers and media vehicles, the author-turned-media mogul has netted an outstanding 6 billion (with a B) impressions and counting. It didn’t hurt that Relentless has managed to partner with the Bronner Brothers Corporation, UPSCALE Magazine, Billionaire-rapper 50 Cent, and Hollywood giant, actor-director Bill Duke for a forthcoming feature film for the blockbuster novel PUSH, Relentless Aaron’s 20th novel. The Thug-turned-real estate investor also endeavors towards becoming the hood’s avenger, something that Relentless himself has done for urban lit.
“Call it Urban Lit, Street Lit, Urban Fiction, Hip Hop Fiction, or whatever you like, best believe I’m that player you can count on. I’m that home run hitter in the dugout. Reggie Jackson, Hank Aaron and Sammy Sosa all in one man. Thing is, we’re all a team; all the Urban Lit kings and queens. We’re all advancing the lit game and readership has grown to unimaginable highs. I’m most ambitious in life’s journey, but I’m most humbled to be a part of literature’s infinity,” says Relentless who is currently massaging his 38th novel into existence.
Lately, the Relentless Aaron brand has partnered with regional managers in the Atlanta area, where he has recently settled. In October, Relentless appeared for a 3-day showing at Atlanta’s prized Cascade outlet, and was asked to return for another 3-day engagement in December. Subsequent to the Cascade appearance and the massive success earned, Relentless has moved into the Lithonia location with the brand and looks forward to further partnering.
Regional manager Tony Brooks (above) calls Relentless Aaron’s growth “Impressive” and looks forward to further partnering with the author, even incorporating the growing brand in stores that are not necessarily “urban.”
“With our non-fiction content, reaching a broader market is inevitable,” says Relentless, speaking of YES WE DID, the testament he is editing along with his team of associates he features on RELENTLESS TV, his Ning-based community.
Find Relentless Aaron at <a href=”http://www.relentlessaaron.com”>http://www.relentlessaaron.com</a> and at his community <a href=”http://www.relentlesstv.ning.com”>http://www.relentlesstv.ning.com</a>
Youtube Videos: <a href=”http://www.youtube.com/relentless”>http://www.youtube.com/relentless</a>
THANK YOU. THANK YOU. THANK YOU! Over the past 5 years I have been putting myself through an INTENSIVE boot camp in book marketing. But I’ve also been training people, speaking publically on the front lines helping authors to increase their sales and grow their brands, I’ve been publishing authors, both complex and naiive, figuring out ways to help people become more competitive, and very graciously giving of my time (and patience)… I’ve been very fortunate to maintain focus, to sign major 6-figure deals and to be one of the 1st authors of my generation to sign a multi-picture deal with a major Hollywood icon. I’ve been called names, I’ve been catagorized, pigeon-holed and shelved next to Robert Ludlum and Janet Evanovich… But I’m not here to bedazzle you with my accomplishments. What I’m here to do is to help you get the MAXIMUM VALUE out of your lives, by simply doing the same myself. I teach through my actions, not via my mouth or merely the web. I’m here for a more serious occasion. At present, people are dropping out of the workplace, looking to take control of their destiny, and they’re calling me. I am something of a no-nonsense go-to man that helps entrepreneurs escalate their revenues and earnings. I am a proven earner. A leader in my field. I’m a gold-digger when it comes to opportunities-unseen. I am a trouble-shooter and a problem solver. I do that in my work, in my books, and (most times) in my life, when it’s in my total control to do so. And now, the tale of the tape is here for all to see; over 6 MILLION RESULTS on the MSN SEARCH. An EXTRAORDINARY ACCOMPLISHMENT for such an ordinary man. Join me in celebrating accomplishment, drive and raw-real-unfabricated HARD WORK ETHIC by joining the RELENTLESS NEIGHBORHOOD. http://www.relentlesstv.ning.com
And then we tour the East Coast and end up in pelham, NY!
After the New York event, we’re headed back down the East Coast for a few more stops until the big Atlanta Mansion party! Wow. am I SO excited? To say the least. New business relationships, new readers, an incredible review from the Library Journal to compliment the new book release “Single With Benefits“, and WHO HAS TWO NATIONAL BOOK RELEASES AT ONCE!?
We continue to make Black History everyday!
Thank You to all the readers and supporters who are not (necessarily) readers!