In the past months, Best Selling author, Relentless Aaron has out-sold all of his competition. That is, if you’re counting how many Urban Lit books are sold in Starbucks stores. With a writing career that began over 12 years ago, and a marketing campaign that launched in 2003, Relentless Aaron has been driving, speeding and hurtling down his own fast lane in the publishing industry. The savvy that he has learned in his writing skills has since transcended all expectation, having won the 2007/2008 “Author of The Year” Award at the industry’s largest book convention (Book Expo America), hosting the prestigious Wheatley Literary Awards, then conquering other levels of book marketing, from street sales in New York, New Orleans, Chicago, Ohio and Texas, to events such as the Harlem Book Fair in NY and the Bronner Brothers Hair Show in Atlanta. Eventually, Relentless came to call the web his home, where the Relentless brand dominates the search engines (over 6 million page views on MSN), social communities such as Myspace, Facebook, Ning, Shelfari, and YOUTUBE where he has produced over 300 videos.
(Above: PROFESSOR/MOREHOUSE UNIVERSITY – PRESTON KING PRAISES RELENTLESS AS “REMANISCENT OF WALTER MOSLEY”)
All told, adding YouTube and other video sharing platforms to the media impressions in the New York Times, Time Magazine, ABC World News Now, on radio and in so many other newspapers and media vehicles, the author-turned-media mogul has netted an outstanding 6 billion (with a B) impressions and counting. It didn’t hurt that Relentless has managed to partner with the Bronner Brothers Corporation, UPSCALE Magazine, Billionaire-rapper 50 Cent, and Hollywood giant, actor-director Bill Duke for a forthcoming feature film for the blockbuster novel PUSH, Relentless Aaron’s 20th novel. The Thug-turned-real estate investor also endeavors towards becoming the hood’s avenger, something that Relentless himself has done for urban lit.
“Call it Urban Lit, Street Lit, Urban Fiction, Hip Hop Fiction, or whatever you like, best believe I’m that player you can count on. I’m that home run hitter in the dugout. Reggie Jackson, Hank Aaron and Sammy Sosa all in one man. Thing is, we’re all a team; all the Urban Lit kings and queens. We’re all advancing the lit game and readership has grown to unimaginable highs. I’m most ambitious in life’s journey, but I’m most humbled to be a part of literature’s infinity,” says Relentless who is currently massaging his 38th novel into existence.
Lately, the Relentless Aaron brand has partnered with regional managers in the Atlanta area, where he has recently settled. In October, Relentless appeared for a 3-day showing at Atlanta’s prized Cascade outlet, and was asked to return for another 3-day engagement in December. Subsequent to the Cascade appearance and the massive success earned, Relentless has moved into the Lithonia location with the brand and looks forward to further partnering.
Regional manager Tony Brooks (above) calls Relentless Aaron’s growth “Impressive” and looks forward to further partnering with the author, even incorporating the growing brand in stores that are not necessarily “urban.”
“With our non-fiction content, reaching a broader market is inevitable,” says Relentless, speaking of YES WE DID, the testament he is editing along with his team of associates he features on RELENTLESS TV, his Ning-based community.
Find Relentless Aaron at <a href=”http://www.relentlessaaron.com”>http://www.relentlessaaron.com</a> and at his community <a href=”http://www.relentlesstv.ning.com”>http://www.relentlesstv.ning.com</a>
Youtube Videos: <a href=”http://www.youtube.com/relentless”>http://www.youtube.com/relentless</a>